AI for Sales and Marketing – Dorset Growth Hub

Looking to improve your sales and marketing with AI? Discover how simple it can be to apply AI in your small business to free up time for your sales and marketing team.

This webinar is designed for start-ups and small businesses who want to take the next step in their use of AI for their marketing, sales, and growth.

Luke Williams from Intergage will show you real-world examples that you can apply to your own business, as well as time at the end to discuss your own use-case needs.

Who is the event for?

Aimed at start-ups and small businesses, this webinar is for those interested in using or experimenting with AI, seeing examples of AI sales and marketing tools in use as well as developing prompts you can use today.

Why should I attend?

As AI continues to dominate the technology and business headlines join us to cut through the noise and learn how you can make use of AI in your business.

Most don’t have the time to read, understand and digest every word on this subject and then figure out how to implement it.

This session will be based in practical applications, use cases and tools relevant and able to be used today.

What use cases will be covered?

• Using AI tools to record and transcribe calls
• Prompts to summarise meeting notes and format into reports
• Using AI agents for lead gen and lead qualification
• Creating customer personas and buyers committee using prompts
• Researching target customers using Perplexity or SearchGPT
• Attracting clients using AI for content ideation and generation

About the speaker

As the Group Head of AI at Intergage, Luke closely collaborates across the business to establish and share best practices in selecting, implementing, and using AI tools. Luke is also building a local community of peers with interests in AI with a series of AI Coffee Club events alongside speaking and training events to the wider business community.

With a broad technical background spanning over 20 years in emerging digital technologies, Luke has held positions at Farrow & Ball and the RNLI, and has worked as a consultant in digital innovation, performance marketing, social media, and mobile data technology.

How to Access this Webinar:

You will receive the joining instructions via e-mail, 24 hours, and 30 minutes before the webinar. For any further information or special requirements for course attendance, please contact us by e-mail info@dorsetgrowthhub.co.uk, or call 03454 586480

This workshop it’s delivered by Dorset Growth Hub and WSX Enterprise as part of Dorset Council’s Business Support Programme.

If you require more information or have any questions, please contact info@dorsetgrowthhub.co.uk