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Creating Your Brand: Business Branding Workshop – Dorset Growth Hub
October 23 @ 10:00 am - 1:00 pm BST
Free
Who should attend?
If you are a Business Start Up in the throes of launching a new product or service or Scaling Up your business and looking to reassess your branding, this create your business branding workshop is a perfect opportunity to take time out of your busy day to explore and understand more about how branding works and the essential components of your brand so you can communicate your unique story more clearly and attract your ideal customers.
This is a practical workshop delivered by experienced start-up Business Growth Consultants – business people who have launched their own businesses. You’ll receive an accompanying booklet, and during the workshop, you’ll start to put a plan together with your first steps to get the momentum flowing.
Here’s what’s included:
- Exploring how branding works and the essential components of your brand
- Shining a light on your business from your Customer’s Perspective
- How your Personal Branding influences your Customer’s buying decisions
- Understanding & Communicating your Business Values
- Exploring your unique story – why you originally launched your product or service and connecting emotionally with your Ideal Customer
- Building Brand Ambassadors who will rave about your product or service
- Understanding your Business Purpose – sharing it with your Brand Ambassadors
- Honing your USP and elevator pitch – sparking interest in your product or service
- Examining your favourite brands – why you are loyal and recommend them
- Examples of how successful Dorset businesses built their brands
- Identifying any gaps in your market research: resources & tips to help you understand your customers and competitors
- Developing an understanding of your Target Market & your Customer Sector
- Looking to the future: your Brand Vision, Positioning, Promise & Delivery
- Scaling up and Longevity: quality & consistence in your brand as you grow
- Clarity and focus: planning your marketing activities
- Compiling an action plan – your first few steps, getting the momentum flowing!
Post-workshop links to Resources, Tips & Help Guides will also be included.
Ann’s background …
Ann has been coaching & mentoring a wide range of businesses throughout the UK and overseas since qualifying as a Business Coach 18 years ago. Over the past 4 years she has delivered Start Up & Scale Up and Business Success programmes for Dorset Growth Hub.
Ann previously worked in senior management roles at American Express for 14 years with a background in business development, relationship marketing and management, working with leading retail brands and international dollar & euro card across Eastern Europe and Mediterranean.
She now lives with her family on the Dorset Coast and loves starting her day walking by the sea. She also enjoys sea kayaking, paddleboarding, travelling and learning Italian. She faced her fear of heights by paragliding off 6000 ft Babadag Mountain above Olu Deniz – luckily strapped to a pilot!
This workshop it’s delivered by Dorset Growth Hub and WSX Enterprise as part of Dorset Council’s Business Support Programme.
If you require more information or have any questions, please contact info@dorsetgrowthhub.co.uk