GROW your Business Workshop – Dorset Growth Hub

Who should attend?

If you are a Business Start Up launching a new product or service, or you are Scaling Up your business and looking to reassess your marketing choices, this GROW your Business workshop is a perfect opportunity to take time out of your business and work on your business, to view it with a fresh perspective.

As a business owner, you have a wide array of marketing activities to choose from and it can sometimes feel overwhelming. This workshop will help you gain an understanding of how to attract your ideal customer and more clarity about where to focus your budget, time, and energy. You’ll also explore your Customer Journey and how to retain loyal Customers who will recommend you, so your business experiences sustainable growth.

This is a practical workshop delivered by experienced start-up Business Growth Consultants – business people who have launched their own businesses. You’ll receive an accompanying booklet, and during the workshop, you’ll start to put a plan together with your first steps to get the momentum flowing.

Here’s what’s included:

• Understanding your market and your customers – communicating your unique story to the right audience
• Understanding your particular Customer Journey – creating loyal returning customers and brand ambassadors who will recommend you
• Creating a culture of outstanding customer service – delighting your customers, maximising customer referrals and reviews
• Helping you identify a few key marketing activities, creating a steady flow of sales
• Showcasing your business ethos and brand personality – reflecting your values
• Understanding how the essential components of your brand attract customers
• Your Personal Branding and how it influences your Customer’s choices
• Communicating your unique story – connecting emotionally with your Customers
• Reminder of your Business Purpose – sharing it with your Brand Ambassadors
• Honing your USP and elevator pitch – sparking interest in your product or service
• Inspiration stories of successful Dorset businesses
• Market research resources & tips – understanding your customers & competitors
• Re-assessing your Target Market & Customer Sector
• Building Sustainable Relationships
• Developing Professional Alliances & Synergies
• Scaling up and Longevity: quality & consistency in your brand as you grow
• Growing a Sales Pipeline – keeping the momentum flowing
• Planning & scheduling your marketing activities – developing a road map
• Compiling an action plan – your first few steps, getting the momentum flowing!

Post-workshop links to Resources, Tips & Help Guides will also be included.

Ann’s background …

Ann has been coaching & mentoring a wide range of businesses throughout the UK and overseas since qualifying as a Business Coach 18 years ago. Over the past 4 years she has delivered Start Up & Scale Up and Business Success programmes for Dorset Growth Hub.

Ann previously worked in senior management roles at American Express for 14 years with a background in business development, relationship marketing and management, working with leading retail brands and international dollar & euro card across Eastern Europe and the Mediterranean.

She now lives with her family on the Dorset Coast and loves starting her day walking by the sea. She also enjoys sea kayaking, paddleboarding, travelling and learning Italian. She faced her fear of heights by paragliding off 6000 ft Babadag Mountain above Olu Deniz – luckily strapped to a pilot!

This workshop it’s delivered by Dorset Growth Hub and WSX Enterprise as part of Dorset Council’s Business Support Programme.

If you require more information or have any questions, please contact info@dorsetgrowthhub.co.uk