How to Attract New Clients Using Marketing – Dorset Growth Hub

Who should attend?

If you are a Business Start Up launching a new product or service, or you are Scaling Up your business and looking to reassess your marketing choices, this practical workshop is a perfect opportunity to take time out of your business and work on your business, viewing it with a fresh perspective.

As a business owner, you have an ever-increasing array of marketing activities to choose from and it can sometimes feel overwhelming. This workshop will help you gain an understanding of how to attract your ideal customers and more clarity about where to focus your budget, time, and energy. You’ll also understand how to retain customers who will also recommend you, so your business experiences sustainable growth.

This workshop is delivered by experienced start-up Business Growth Consultants – business people who have launched their own businesses. You’ll receive an accompanying booklet, and during the workshop, you’ll start to put a plan together with your first steps to get the momentum flowing.

Here’s what’s included:

• Understanding your target market and customer segment – communicating your unique story to the right audience
• Helping you identify and focus on a few key marketing activities, creating a steady flow of enquiries and sales.
• Developing a road map – planning & scheduling your marketing activities.
• Developing a Customer Sales Pipeline – keeping the momentum flowing, avoiding a famine or feast cycle.
• Understanding how the essential components of your brand can attract new customers.
• How your Personal Branding can influence potential customers’ choices.
• Building a network of ‘Raving Fan’ Brand Ambassadors.
• Developing a network of Professional Alliances who will refer new clients to you.
• Attracting loyal returning customers who will recommend your products & services.
• Expressing your unique story – connecting emotionally with potential customers.
• Honing your USP and elevator pitch – sparking interest & helping you network more naturally.
• Stories of successful Dorset businesses to inspire you!
• Market research resources & tips – keeping your competitor & market knowledge up to date.
• Showcasing your brand personality where new customers are present & attentive – seizing opportunities.
• Creating a culture of outstanding customer service – maximising referrals and reviews
• Scaling up and longevity: quality & consistency in your marketing communications
• Compiling an action plan – your first few steps to get the momentum flowing!

Post-workshop links to Resources, Tips & Help Guides will also be included.

This workshop it’s delivered by Dorset Growth Hub and WSX Enterprise as part of Dorset Council’s Business Support Programme.

If you require more information or have any questions, please contact info@dorsetgrowthhub.co.uk