How to Create Effective Content to Connect With Your Target Audience

Who should attend?

If you are a Business Start Up launching a new product or service, or you are Scaling Up your business and looking to reassess your marketing choices, this Content Marketing workshop is a perfect opportunity to take time out of your business and work on your business, to view it with a fresh perspective.

As a business owner, you have a wide array of content marketing options to choose from and it can sometimes feel overwhelming. This workshop will help you gain an understanding of Content Marketing, how to attract your ideal customer and more clarity about where to focus your budget, time and energy.

This is a practical workshop delivered by experienced start-up Business Growth Consultants – business people who have launched their own businesses. You’ll receive an accompanying booklet, and during the workshop, you’ll start to put a plan together with your first steps to get the momentum flowing.

Here’s what’s included:

• What is content marketing? Understanding the types, the basics, and the benefits for your business
• Creating a strong brand foundation – understanding your Business Values and Purpose, connecting emotionally with your customers
• Developing your authentic voice – speaking to your ideal customers with expertise and authority, sharing your personal experience, becoming a ‘Talking Head’
• The Power of Storytelling – how to share your unique story, your ‘Why’, key elements of a story, how to use Point of View to connect emotionally with your audience.
• Researching your market: understanding your target audience and sub-sectors so you can successfully connect with them.
• Researching your competitors – developing a knowledge base, then being distinctive
• Examples of Successful Content Marketing – how you can entertain, educate and inspire
• Your choice: which content marketing options will showcase your product or service?
• How to Manage your ‘Community’ – top 5 essentials
• Psychology of colour – creating impactful visuals to wow and engage your audience
• Your Brand consistency checklist – content consistency is King!
• Top tips for Content Marketing Success
• Planning for Success: prioritising & organising regular marketing time
• ‘Starting with the end in mind’ – understanding your goals, how you’ll analyse results and measure success.
• Curating your Content Library – for ongoing success
• Creating your Content Calendar – scheduling regular posts & activities
• Designing a simple Content Strategy – to create a steady flow of sales
• Completing an action plan, committing to your first few steps with actions and timelines, keeping the momentum flowing!

Ann’s background …

Ann has been coaching & mentoring a wide range of businesses throughout the UK and overseas since qualifying as a Business Coach 18 years ago. Over the past 4 years she has delivered Start Up & Scale Up and Business Success programmes for Dorset Growth Hub.

Ann previously worked in senior management roles at American Express for 14 years with a background in business development, relationship marketing and management, working with leading retail brands and international dollar & euro card across Eastern Europe and Mediterranean.

She now lives with her family on the Dorset Coast and loves starting her day walking by the sea. She also enjoys sea kayaking, paddleboarding, travelling and learning Italian. She faced her fear of heights by paragliding off 6000 ft Babadag Mountain above Olu Deniz – luckily strapped to a pilot!

This workshop it’s delivered by Dorset Growth Hub and WSX Enterprise as part of Dorset Council’s Business Support Programme.

If you require more information or have any questions, please contact info@dorsetgrowthhub.co.uk