Marketing for Business Start Ups – Dorset Growth Hub – November

A workshop for Start-Ups and early-stage entrepreneurs. When you’re starting your own business, Marketing is key to your business success. This 3-hour workshop will provide you with a good overview of what to consider and how to prioritise when designing your Marketing Strategy. It is delivered by experienced start-up Business Growth Consultants – business people who have launched their own businesses.

This workshop is provided for people planning on starting a business and for those who have no previous experience of running a business.

Here’s what’s included:

How Branding works

• Key components of a brand
• How your business values are reflected
• What’s in a name, what’s in a colour
• Visuals and examples
• Developing your Personal Branding

Importance of Market Research

• Awareness of your Market & Competition
• Identifying your Ideal Customers
• Sources of Research data
• Protecting Inventions and Creations
• Watching & listening tips

Honing your USP – practising your Elevator Pitch

• What is new about your idea for a product or service?
• Who has a need for it?
• What tangible benefits will it provide?
• How is the timing perfect for launching this?
• Why are you the ideal person to be providing it?

Planning your Marketing

• Reality check: Time & Budget
• Scheduling regular Marketing time
• Developing a strong Vision
• Designing an Activity Schedule
• Reviewing & refocusing

Marketing Options for Start Ups

• Your wide array of options
• Choosing a few key activities
• Avoiding the spray gun effect
• Planning your Marketing Calendar
• Awareness of your Competition norms
• Taking a different approach – examples

Website Check List

• Website basics
• Purpose of your Website
• Self-design or Professional
• Your Check List

Top tips for Digital Marketing

• Benefits of Blogging
• Building Loyalty through newsletters
• Videos
• Podcasts

Social Media

• What’s the business purpose?
• Your choices & their benefits
• Keeping it simple – scheduling
• Consistency in Your Voice

Customer Service

• Creating Brand Ambassadors
• Growing Returning & Referring Customers
• Strengthening your Brand
• Scaling Up & Longevity

Networking for beginners

• Why try Networking?
• Options open to you locally & beyond
• How to dip your toe in!
• Success Stories

Launching & Scaling Up

• Planning your Launch
• PR Opportunities
• Managing your Time & Energy
• Staying Connected
• Keeping the Momentum flowing

Links to Resources, Links & Help Guides will also be included.

This workshop is delivered by Dorset Growth Hub and WSX Enterprise as part of Dorset Council’s Business Support Programme.

The link to attend the event will be e-mailed to you one hour before the event starts.

If you require more information or have any questions, please contact info@dorsetgrowthhub.co.uk

Ann’s background …

Ann has been coaching & mentoring a wide range of businesses throughout the UK and overseas since qualifying as a Business Coach 18 years ago. Over the past 4 years she has delivered Start Up & Scale Up and Business Success programmes for Dorset Growth Hub.

Ann previously worked in senior management roles at American Express for 14 years with a background in business development, relationship marketing and management, working with leading retail brands and international dollar & euro card across Eastern Europe and Mediterranean.

She now lives with her family on the Dorset Coast and loves starting her day walking by the sea. She also enjoys sea kayaking, paddleboarding, travelling and learning Italian. She faced her fear of heights by paragliding off 6000 ft Babadag Mountain above Olu Deniz – luckily strapped to a pilot!

This workshop it’s delivered by Dorset Growth Hub and WSX Enterprise as part of Dorset Council’s Business Support Programme.

If you require more information or have any questions, please contact info@dorsetgrowthhub.co.uk