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Top Tips for Developing your Business Branding – Dorset Growth Hub
May 13 @ 10:00 am - 11:00 am BST
Free
About this event
Who should attend?
If you are a Business Start Up in the throes of launching a new product or service or Scaling Up your business and looking to reassess & refresh your branding, this workshop is a perfect opportunity to take time out of your busy day to explore and understand more about how branding works and the essential components of your brand so you can communicate your unique story more clearly and attract your ideal customers.
Here’s what’s included:
- Exploring how branding works and the essential components of your brand
- Understanding & Communicating your Brand Values
- How your Personal Branding influences your customer’s buying decisions
- Communicating your unique story – why you originally launched your product or service and connecting emotionally with your Ideal Customer
- Building Brand Ambassadors who will rave about your product or service
- Examining your favourite brands – why you are loyal and recommend them
- Examples of how successful Dorset businesses built their brands
- Identifying gaps in your market research: post-workshop resources & links to help you understand your customers and competitors
- Looking to the future: your Brand Vision, Positioning, Promise & Delivery
- Scaling up and Longevity: quality & consistency in your brand as you grow
- Compiling an action plan – your first few steps, getting the momentum flowing!
Post-workshop links to Resources, Tips & Help Guides will also be included.
Ann’s background …
Ann has been coaching & mentoring a wide range of businesses throughout the UK and overseas since qualifying as a Business Coach 18 years ago. Over the past 5 years she has delivered Start Up Scale Up and Business Success programmes for Dorset Growth Hub.
Ann previously worked in senior management roles at American Express for 14 years with a background in business development, relationship marketing and management, working with leading retail brands and international dollar & euro card across Eastern Europe and Mediterranean.
She now lives with her family on the Dorset Coast and loves starting her day walking by the sea. She also enjoys sea kayaking, paddleboarding, travelling and learning Italian. She faced her fear of heights by paragliding off 6000 ft Babadag Mountain above Olu Deniz – luckily strapped to a pilot!
How to Access this Webinar:
You will receive the joining instructions via e-mail, 24 hours, and 30 minutes before the webinar. For any further information or special requirements for course attendance, please contact us by e-mail info@dorsetgrowthhub.co.uk.
This workshop is delivered by Dorset Growth Hub and WSX Enterprise.
If you require more information or have any questions, please contact info@dorsetgrowthhub.co.uk
THE WEBINAR WILL BE RECORDED AND MAY BE USED FOR MARKETING PURPOSES IN THE FUTURE. IF YOU DO NOT WANT TO BE RECORDED, WE SUGGEST KEEPING YOUR CAMERA OFF.